Privacy policy

DRESSMORE PRIVACY NOTICE

This Privacy Notice describes how Dressmore SURL, with registered office at 29 Boulevard d’Italie, 98000 Monaco (“Dressmore”, “we”, “us”, “our”), processes your personal data in accordance with Regulation (EU) 2016/679 (“GDPR”) and applicable data protection laws.

Dressmore acts as Data Controller of your personal data.

1. How We Collect Your Personal Data

We may collect your personal data in the following circumstances:

When you contact us through our website, by email, by telephone, via our hotline, in our stores, or at our offices;
When you buy or sell products through our website, stores, offices or via our Luxury Managers;
When you create an account on www.dressmore.com;
When you subscribe to newsletters or marketing communications;
When you participate in marketing campaigns;
When your contact details are provided to us by a Luxury Manager (where required, subject to your consent);
When we lawfully acquire your data from intermediaries or third parties;
When you attend events organized by Dressmore;
When you browse our website;
When you interact with us through messaging services (including WhatsApp Business).

This Privacy Notice applies to www.dressmore.com and all domains managed by Dressmore SURL.

If you provide personal data on behalf of another person, you are responsible for ensuring that such person has read this Privacy Notice.

If you are under 18 years of age, you must have parental consent before providing us with personal data.

2. Categories of Personal Data Collected

We may collect the following categories of personal data:

Contact Data: first and last name, postal address, email address, phone number.
Personal Information: date of birth, gender.
Interests and Preferences: product preferences and interests.
AML Documentation Data: information required to comply with anti-money laundering regulations.
Payment Data: credit/debit card data, IBAN, PayPal account information, instalment details (processed via payment providers).
Online Account Information: login credentials, account ID.
Sales and Support Information: order history, complaints, service requests.
Usage Data: browsing activity, website interactions, cookies data.
Images: photos or videos taken during Dressmore events.
Social Log-In Data: data shared via Google or Facebook login (profile picture, name, email).

3. Purposes and Legal Bases of Processing

We process your personal data for the following purposes:

3.1 Marketing and Remarketing Communications

To send you promotional communications via email or telephone about products, services, and events.

Legal basis: Consent

You may withdraw your consent at any time via the unsubscribe link or by contacting us.

Provision of data is optional.

3.2 Newsletter Subscription

To send periodic newsletters with commercial content.

Legal basis: Consent

You may unsubscribe at any time.

3.3 Profiling and Personalization

To analyze browsing behavior, preferences, and purchasing habits in order to personalize marketing and improve services.

We may use advertising platforms and analytics providers for these purposes.

Profiling data is retained for 24 months.

Legal basis: Consent

You may withdraw consent at any time.

3.4 Contractual Services (Sales, Purchases, Shipments)

To manage orders, deliveries, collections, and related communications.

Legal basis: Performance of a contract or pre-contractual measures.

3.5 Sales Support and Customer Assistance

Including assistance through Luxury Managers, call centre, IT systems, and WhatsApp Business.

Call centre conversations may be recorded for quality control and training purposes.

Recordings are retained only for a limited period strictly necessary for quality monitoring.

Legal basis: Performance of contract and legitimate interest in service improvement.

You may object at any time to processing based on legitimate interest.

3.6 Customer Satisfaction Surveys

To evaluate service quality and improve customer experience.

Legal basis: Legitimate interest.

You may object at any time to processing based on legitimate interest.

3.7 Legal Defense

To protect and enforce our legal rights in judicial, administrative, or extrajudicial proceedings.

Legal basis: Legitimate interest.

3.8 Compliance with Legal Obligations

Including anti-money laundering obligations and regulatory requirements.

Legal basis: Legal obligation.

3.9 Social Log-In Registration

If you register via Google or Facebook, we receive limited profile data necessary to create your Dressmore account.

Legal basis: Performance of contractual obligations.

3.10 Website Account Management

To provide digital services, manage orders, complaints, and account functionality.

Legal basis: Performance of contractual obligations.

3.11 Payment Processing

Payments are processed through authorized payment service providers.

If you use Klarna or PayPal, certain identification and order details are transmitted to these providers, which process data in accordance with their own privacy notices.

Legal basis: Performance of contractual and legal obligations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Ensure proper website functionality;
Improve user experience;
Analyze website traffic;
Support marketing and advertising activities.

We may share usage data with web analytics providers, advertising platforms, and social media partners.

Non-essential cookies are activated only upon your consent through our cookie banner.

For more information, please refer to our dedicated Cookie Policy.

5. International Data Transfers

As Dressmore SURL is based in Monaco, your personal data may be transferred outside the EEA.

Where personal data is transferred outside the European Economic Area, including to service providers or technology partners, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the European Commission;
Transfers to countries recognized as providing adequate protection;
Additional technical and organizational safeguards where required.

6. Data Security

We implement appropriate technical and organizational measures including:

Encrypted data transmission;
Encrypted storage of sensitive data;
Restricted access on a need-to-know basis;
Firewall and IT monitoring systems;
Authentication and security procedures.

You are responsible for maintaining the confidentiality of your account password.

7. Data Retention

We retain personal data only as long as necessary for the purposes described above:

Marketing data: 2 years from collection (unless consent is withdrawn earlier).
Contractual data: Duration of the contract + 10 years for tax/legal compliance.
Newsletter data: Until unsubscribe (deleted within 30 days thereafter).
Litigation data: For the duration necessary to defend legal claims.
Call recordings: Retained only for a limited period necessary for quality monitoring.

When data is no longer required, it is securely deleted or anonymized.

8. Data Sharing

Your personal data may be accessed by:

Authorized employees;
Luxury Managers;
IT service providers;
Payment service providers;
Analytics and advertising partners;
Professional advisors;
Public authorities where required by law.

Some providers may be located outside the EEA, in which case appropriate safeguards are applied.

9. Your Rights

You have the right to:

Access your personal data;
Obtain a copy of your data;
Rectify inaccurate data;
Request deletion of data;
Restrict processing;
Withdraw consent at any time;
Object at any time to processing based on legitimate interest;
Object at any time to processing for marketing purposes;
Request data portability where applicable.

You also have the right to lodge a complaint with the competent supervisory authority.

10. Contact Details

For any request or question regarding this Privacy Notice, you may contact:

Dressmore SURL

29 Boulevard d’Italie

98000 Monaco

Phone: +377 680 861 722

Email: info@dressmore.com

Dressmore has not appointed a Data Protection Officer (DPO).